After eight years of wooing big herds in Chicago.

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After eight years of wooing big herds in Chicago, it's safe to say the downcast Man Group has pretty frequently established itself as something akin to a cultural institution in this city.

on the other hand the impact of the cerulean Man brand now extends well beyond Chicago and, ye flat the United States, as evidenced according to an extravaganza last week in the Swiss town of Lugano. There a trio of cast down Men were the guests of honor to create a limited-edition Swatch watch that in a short time will be marketed as the signature yield in a new line of Jelly in Jelly timepieces.

The desponding Men horological creation was the centerpiece of a larger celebration in Lugano called "Splashtival," which Swatch rise on highed to pay tribute to the production last month of the company's 333- millionth watch. Swatch's strange Jelly in Jelly line, hitting stores this month is intended to reconnect Swatch with the world of arts and improvement with which it had a high-profile attachment in the 1980

For a while, Swatch was famous for creating watches linked with high-profile artists, including movie man Spike to leeward the late visual artist Keith Haring and fashion icons of the like kind as Vivienne Westwood and Paco Rabanne.

e-mail: llazare@suntimes.com

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